imprint* CREATIVE PRODUCTION
At Imprint Australia, we work to create culture, not commerce.
Beginning with dialogue, our process is shaped by collaboration and collective authorship. We use research to situate your voice contextually within the Australian communities, ideas, and indentities you wish to engage with. From there, we translate that vision into form; crafting images, campaigns and experiences that move beyond aesthetics to create, real, lasting, cultural impact.
We invite you to build with us, to make work that not only represents you, but redefines how you are seen.
Our Process
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Each project begins with conversation , clarifying your vision, values, and desired impact. Together, we shape a creative framework that defines the narrative, tone, and aesthetic direction of your campaign.
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Once the concept is set, I design a production plan aligned with your goals, resources, and schedule. Casting, locations, and logistics are curated to express your brand’s visual identity with intent.
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On set, I lead a collaborative environment where creative exploration meets precision. Every frame is crafted as both an artwork and a strategic communication tool.
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Imagery is refined through editing, retouching, and colour direction. This stage ensures the final visuals convey your brand’s aesthetic with clarity and cohesion.
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I oversee the transition from creation to communication, preparing assets for digital, print, and experiential use. Each image is positioned for maximum consistency and impact.
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The process concludes with reflection on outcomes and future potential. All assets and insights are archived, building a foundation for continued creative growth.
Recent Collaborations
THE 13TH
Imprint Australia collaborated with THE13TH’s debut runway, SAVE ME FROM MYSELF, producing imagery that communicates the designer’s identity and creative intent. The visuals are designed to extend the collection’s impact beyond the runway and into brand storytelling.
Bennets Grove
Imprint Australia collaborated with Bennets Grove for their upcoming EP launch, capturing the band’s energy and personality through a series of intimate and dynamic images. The visuals were crafted to reflect their sound and identity, creating a compelling narrative ahead of the release.
StyledByLoverBoy
Imprint Australia collaborated with StyledByLoverBoy for the launch of their up cycled clothing business. We worked to create a series of images that felt as vulnerable and considered as the sensitive themes in their clothing line.
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![A young person with short hair, wearing a white t-shirt, standing against a brick wall with a shadow cast on the wall.]()
Tom Craft
Founder / Artistic Director
Tom Craft (he/him) is a multidisciplinary artist working across photography, poetry, design, and installation.
His practice is driven by a considered social conscience and a commitment to expanding the possibilities of contemporary documentary forms.
Tom’s work explores themes of masculinity as it relates to ecological thought, often integrating photography, writing, bookmaking, and printmaking.
This combination of media creates layered works that challenge conventional representations and invite new ways of seeing and thinking.
Tom’s creative process is informed by extensive research and reflection, allowing his work to engage with complex and progressive thought.
Instagram -
![A young woman with long dark hair sits on a desk in a room with papers and drawings on the wall and objects on the desk, dressed in a black t-shirt.]()
Ayla Durson
Sydney Based Photography Assistant and DigiOp
Ayla Durson (she/her) is a Sydney-based photographer whose work centres on authentic connection, natural light, and the quiet beauty of real moments. Through StudiosAyla, she creates warm, intimate imagery across weddings, portraits, families, and branding, approaching every session with care and a deep respect for personal storytelling. Her photographs are characterised by emotion, gentleness, and a timeless sense of presence. -
![Black and white portrait of a woman with long blonde hair, looking at the camera with a serious expression, partially shadowed on one side.]()
Francesca Miller-Hard
Melbourne Based Photography Assistant and DigiOp
I'm Francesca Miller-Hard (she/her), also known as Gigi. I’m a photographer from New Zealand, currently based in Melbourne, Australia. My work is an exploration of personal experiences and narratives, often inspired by my vivid dreams.
With a particular focus on fashion, my portfolio extends beyond photography, incorporating video and mixed media animation to create dynamic, multifaceted visual stories. Driven by a desire to connect deeply with my subjects, my creative approach is intuitive; my passion lies in translating conceptual ideas into visual forms that build worlds of their own.
gigishoots.com
Instagram -
![A woman with curly hair wearing a long black coat, bending forward with her head tilted to the side, against a plain white background.]()
Lola Gunn
Melbourne Based Fashion Stylist and Photography Assistant
I’m a fashion stylist and photographer who loves creating and capturing as a connected process. My work is fuelled by colour, funk, and a passion for shaping visual expressions through garments, lighting, and the subject.
I thrive when collaborating with emerging creatives, building worlds where clothing and camera move in harmony. Blending a stylist’s instinct with a photographer’s eye, I aim to celebrate individuality and craft images that feel expressive, vibrant, and alive.
www.gunnvisuals.com.au
Instagram
Previous Collaborators
Get in contact so we can figure out how to best represent your brand in your upcoming launch, events or campaigns. Let’s make something awesome.
Feel free to contact us directly
hello@imprintaustralia.com